The Audubon network is developing the next strategic plan to take the organization, members and impact to the end of this decade. The following is a brief outline of the work to date. Vision: What We Do Audubon creates a brighter future for birds by caring for the places they need and by building durable public will to ensure birds thrive. Mission: How We Do It These four mission elements describe how we work to mobilize a network of staff, partners, and supporters to care for birds and the places they need, and, ultimately, to ensure a better future for all. Drive conservation impact at scale Expand the body of bird knowledge Build durable public will Connect and lead the most effective conservation network in America Core Strategies: Our Priorities Building Climate Resiliency Sharing Our Seas and Shores Water for Birds and People Conserving Birds on Working Lands Building Bird-Friendly Communities The work of the Grange Insurance Audubon Center and Columbus Audubon will address two of the core strategies primarily: Water for Birds and People and Building Bird-Friendly Communities. The objectives as defined through National Audubon strategic planning process follow: Water for Birds and People  Influence policies to increase water flow to rivers, lakes and estuaries  Build public will for bird-friendly water management  Restore riparian bird habitats Building Bird-Friendly Communities  Create local opportunities to connect people with birds  Implement distributed solutions to distributed threats  Provide programs to help people and communities protect birds and their places How we implement these strategies and objectives will be up to us locally, and much work is already underway in both of these areas. Where are IBAs? They have been discussed at length throughout the strategic planning process and they are now integrated into all five core strategies, instead of leaving them as a standalone strategy as in the 2012-2015 strategic plan. IBAs will focus all of Audubon’s work in across each of the strategies and will be featured prominently throughout the plan. They are the places on the ground where the strategies come to life. More about building a durable public will, which is where local chapters and Centers and Sanctuaries excel:  Broaden and diversify support for conservation Inspire change in behavior and consumer choices  Pursue an ambitious public policy agenda Create a One Audubon membership program in 2016  Establish a relevant, contemporary brand platform Identify clear target audiences for growth and diversity  Create a One Audubon membership program in 2016  Deepen people’s commitments to action, advocacy, and philanthropy