As of the new May/June issue, some very cool changes are afoot for Audubon. The magazine is no longer selling advertising on a conventional ad hoc basis, but instead will only feature ads from companies that have entered into meaningful partnerships with Audubon. As Mark Jannot writes in his magazine column, the new format gets rid of the junk and frees the magazine to be as visually glorious as it should be, fulfilling our photographic heritage and editorial quality in order to bring more readers to our core mission.
Simultaneously, the quality of the magazine has improved in other ways: We are printing on heavier paper, delivering more beautiful photo reproduction, while continuing to use a stock that is 100 percent recycled. We will increase the number of editorial pages by, on average, five pages per issue. And the editorial team is building deep, authoritative online guides chock-full of instruction, tips, and essential information to help members enhance their connections to birds in three key areas—birding, travel, and photography—with a spread dedicated to each of them in every issue of the magazine.
The magazine staff would love to hear your thoughts once you’ve had a chance to page through the new issue—just email them to Mark at [email protected].